Once we knew that we were heading in the direction of student loans, we were able to synthesize our research.
Findings from our secondary research revealed these hypotheses:
All this secondary research was great, but we needed to talk to our users to truly understand who we were designing for. So, we conducted a two part contextual study with 7 participants in our user group with the goals to understand:
- Financial Education and History(e.g. Growing up, what was financial education like)
- Student Loan Experience(e.g. What was your decision making process like before taking out a student loan?)
- Future Plans(e.g. Do you have plans in place to pay off your student loans?)
- Feelings about loans(e.g. How would you describe how you feel about student loans now?)
After the initial interviews, our synthesis looked like this:
The second part of the contextual study was made up of a 3 day design probe diary study exercise that consisted of:
- Finance tracking
- Resource allocation
- Student loan payment structure
We used Google Slides to have participants actively engage in finance reflection. I took the lead in designing these probes in a way that was accessible to our participants and made use of Google Slides’ capabilities.
The insights that we formed after the design probe were:
This helped us to form our How Might We question...